On March 21st every year, the International Day of Person with Down Syndrome is celebrated all over the world with a global campaign called “LOTS OF SOCKS”. The purpose of this campaign is to choose some socks that are going to get noticed - they might be mismatched, really colourful and evidently different- to start a conversation regarding raising the awareness of Down Syndrome.
In Ukraine, this campaign is carried out by the All-Ukrainian Charitable Organization "Down Syndrome", under the hashtag #SHKARPETUYSYA (the translation being “put on socks”). Glenmark Ukraine also took part in this activity. Our employees purchased multi-coloured socks, took part in a flashmob and then proceeded to donate these socks and the money collected from the flashmob.